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Forrester Research Stories - Page 3

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Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Wed, 13th May 2026

Global Stories

Forrester Research stories

Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • Fri, 5th Jun 2026
Newgen named notable vendor in Forrester low-code report
Digital Transformation

Newgen named notable vendor in Forrester low-code report

The listing signals Newgen's push into governed AI development tools as buyers increasingly judge low-code platforms on orchestration, not speed alone.

By Sean Mitchell • 4 min read • Fri, 5th Jun 2026
Tanium named ISG leader in digital employee experience
Digital Transformation

Tanium named ISG leader in digital employee experience

Demand for automated workplace support is rising as ISG put Tanium among the top digital employee experience vendors in its 2025 study.

By Sean Mitchell • 4 min read • Thu, 4th Jun 2026
North America leads finance teams in AI workflow use
Data Protection

North America leads finance teams in AI workflow use

Scattered data and stricter rules are slowing rivals, while 37% of North American finance teams already use AI in multi-step workflows.

By Karen Joy Bacudo • 4 min read • Thu, 4th Jun 2026
Parloa tops USD $50 million ARR after Series D boost
Customer Relationship Management

Parloa tops USD $50 million ARR after Series D boost

Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 3rd Jun 2026
Claroty launches Claire AI agent for cyber-physical systems
Digital Transformation

Claroty launches Claire AI agent for cyber-physical systems

Infrastructure operators face rising cyber risk as Claroty rolls out Claire, an AI agent that maps assets and flags compliance gaps.

By Mark Tarre • 4 min read • Fri, 29th May 2026
UiPath named Leader in Forrester document mining wave
Digital Transformation

UiPath named Leader in Forrester document mining wave

Forrester's praise could strengthen UiPath's pitch to firms seeking a single platform for document-heavy workflows, governance and AI agents.

By Sean Mitchell • 4 min read • Wed, 27th May 2026
AI to wipe out 49% of customer service jobs by 2030
Data Analytics

AI to wipe out 49% of customer service jobs by 2030

Routine call-handling jobs face the sharpest risk as AI agents take over most customer queries, forcing firms to retrain staff quickly by 2030.

By Sean Mitchell • 3 min read • Wed, 20th May 2026
SAP-backed study says data readiness boosts transformation
Data Analytics

SAP-backed study says data readiness boosts transformation

Better managed data can lift returns on big transformation programmes, with a Forrester study finding major efficiency gains and lower costs.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 18th May 2026
Forrester warns GenAI strains resources despite gains
Data centers

Forrester warns GenAI strains resources despite gains

Rising power and water demand from AI data centres could wipe out some sustainability gains unless firms demand stricter vendor transparency.

By Sean Mitchell • 3 min read • Thu, 14th May 2026
Milestone XProtect study finds 133% ROI over three years
Data Analytics

Milestone XProtect study finds 133% ROI over three years

Milestone study finds XProtect users achieved a 133% ROI over three years, with security investigations up to 60% faster.

By Sean Mitchell • 3 min read • Mon, 11th May 2026
Spinnaker launches SAP ECC end-of-life assessment tool
Digital Transformation

Spinnaker launches SAP ECC end-of-life assessment tool

SAP customers facing a 2027 maintenance deadline can now get a 45-minute assessment of migration, cost and support risks.

By Mark Tarre • 3 min read • Thu, 7th May 2026
RecordPoint named in Forrester AI governance landscape
Data Protection

RecordPoint named in Forrester AI governance landscape

Analyst recognition highlights rising demand for AI governance tools as banks and governments face tighter compliance risks from poor data controls.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 6th May 2026
Backbase named Forrester leader & customer favourite
Software-as-a-Service

Backbase named Forrester leader & customer favourite

Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.

By Shannon Williams • 4 min read • Wed, 29th Apr 2026
Temenos named Forrester leader in digital banking tech
Software-as-a-Service

Temenos named Forrester leader in digital banking tech

Banks seeking faster onboarding and broader channel support may benefit as Forrester ranks Temenos among the top digital banking vendors.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026
Forrester says physical AI will drive next breakthrough
Robotics

Forrester says physical AI will drive next breakthrough

Forrester warns the biggest gains in automation may come from machines that adapt in factories, roads and plants, not humanoid robots.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026