The Ultimate Guide to Personalisation
A curated American edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
American Personalisation News
Regional stories with direct local relevance
US consumers turn to direct mail amid cost pressures
Rising prices are making more US shoppers read their post, with direct mail increasingly driving purchases and digital actions, Lob found.
PUNTR raises USD $500,000 to grow US sports challenge app
The cash will fund product development as the Los Angeles-based startup builds personalised sports challenges for US fans beyond live viewing.
E-commerce marketers shift budgets to AI & cashback
AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.
Upfluence launches AI platform for creator marketing
Brands can now automate creator campaigns in minutes, as Upfluence's new system cuts weeks of manual work while keeping human oversight.
Constructor wins trio of Stevie Gold awards for eCommerce
Recognition for its AI shopping tools highlights growing retailer demand for tech that lifts conversion, revenue and customer satisfaction.
Baton Rouge Telco calculators drive USD $4m in loans
The tools have already started 150 loan applications and delivered a 17.7% conversion rate, giving the credit union new visibility into lending demand.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Algolia adds guardrails for fashion AI shopping tools
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Featured News
Reviews
Expert Columns
The next eCommerce interface may not be a screen
Banking's channel problem is really an accountability problem
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
Personalization, privacy, and the question of identity
5 Tips to Align Your Data Strategy with AI
Interviews
Interviews and video coverage from the network
Recent Personalisation News
OpenAI launches ChatGPT sign-in for 16 partner tools
ChatGPT Plus and Pro users can now share their subscription allowances across partner software, cutting setup steps and password clutter.
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Huwise launches agentic AI framework for data marketplaces
Customers can now deploy agents that use marketplace activity and business glossaries to improve data discovery and automate routine tasks.
Bybit launches global campaign to broaden financial platform
Users can now access stocks, gold and foreign exchange alongside crypto as the exchange pushes into payments, wealth and AI tools.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
Qualtrics unveils XM Data and AI Platform for 2027
The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.
Freshworks expands Freddy AI with email & workflows
Support teams will soon be able to build AI workflows from plain language, as Freshworks broadens Freddy AI into email and live service-desk guidance.
Google adds six AI analytics functions to BigQuery
The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.
Candescent expands Google Cloud AI tie-up for banks
The expanded deal should help more than 1,300 banks and credit unions move AI from pilot projects into day-to-day banking systems.
TiVo launches Agent TiVo for AI entertainment discovery
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
MotoGP picks Accenture for 2027 direct-to-fan platform
Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mastercard & Backbase launch AI banking collaboration
Banks on Backbase's platform will gain access to Mastercard's AI tools as lenders race to turn experiments into production systems.
Cognitiv opens Vancouver hub in first office abroad
It will support faster data handling and help the ad tech group manage privacy rules as its customer base and product range expand.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Anthropic launches Claude commerce blueprint for retailers
Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.
LoyaltyLion launches Black Friday retail event on loyalty
Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.
ACAM launches global AI in marketing benchmark in US
US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.